The Benefits of Professional Business Portraits

August 12, 2015  •  Leave a Comment

I'm always amazed how many people do not have professional business portraits or "head shots."  Most everyone will make themselves presentable before walking out the door for work and the higher someones position or aspiration, the more professional and polished they make their appearance.

Forbes' Lisa Quast says, “How you look in a picture with your professional business profile and contact information is sometimes the first time a person will actually see you.”  Not only that, the way you present yourself is how you are perceived and treated, at least to some degree.  Princeton University says definitively that: “The images we post online can affect us in unexpected, and undesired, ways, subtly biasing other people’s decisions.”

                       

The two big questions are: 

Why is it that we show more care for how we look when we leave our home for 8 hours or so than we do for our professional business profiles such as LinkedIn or our company websites which are viewable 24/7, 365 days a year?

If you are a professional person is there any reason you don't want to be perceived as professional?

A quick perusing of LinkedIn shows very quickly that nearly half the people have fair to terrible images they present to the world of themselves.  Unflattering and just plain poor images have, at the very least, a negative subconscious affect on the viewer or, as Princeton calls it, “undesired.”  This in no way is even remotely beneficial.

                           

Business portraits usually feature plain or textured backgrounds in a color which compliments your attire and/or your companies color scheme.  Another type of business portrait is known as the environmental portrait.  This class of portrait includes and element of your profession in the background.  This could be a conference room, airplane, office, kitchen, or even a facility.  It's usually a good idea to have both made so you have some flexibility and can change things up from time to time.  You don't wear the same thing every day all year long so why use the same image 365 days a year every year?

Of utmost importance is the photographic artisan who is skilled in flattering lighting and posing to capture the expressions that convey your desired look.  This is exactly what we do at Matt Sweadner Photography serving Tampa Bay and beyond.  We bring the studio to your home or office to make it easy for busy people on the go to get powerful professional images of themselves.  Call us today at 727-697-7903 to schedule a 100% guaranteed portrait session. 


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